Despite the immediate impact on business practices, the chosen path prevented genuine thought and reflection concerning the fundamental issues of the strategic phenomenon. Despite the central role played by the Harvard Business School as a research and education institution, in general, strategy scholars sought to develop managerial tools – such as SWOT analysis, the BCG Matrix, the Ansoff matrix, the learning curve and others – rather than theories, in an attempt simply to reproduce a particular successful firm's strategy in other companies ( Ansoff, 1965 Ghemawat, 2002). the Boston Consulting Group and McKinsey & Co). ![]() It can be argued that the strategic management field made early developments towards a non-theoretical path, which emphasized practice and was carried out by consulting firms (e.g.
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